Saturday, January 12, 2008

Kudos Goodby and North Kingdom

This is why I love advertising even more than Mario Party.

A review from Contagious:
Web developers have been reveling in the potential that broadband's
faster load times offer. The California Milk Processing Board
stretched the frontiers of the web with gettheglass.com, built by
Swedish whiz kids North Kingdom and backed by an integrated
campaign from Goodby Silverstein & Partners. The site boasts
beautiful graphics that wouldn’t be out of place in the latest
commercial games releases coupled with a compelling narrative,
urging gamers to overcome a series of challenges while moving along
a board game grid towards a life-giving glass of milk. The site boasted
lengthy dwell times of up to 30 minutes at weekends and deservingly
gained a Gold Cyber Lion at Cannes. See Contagious 11 for a full
review and demo of the site.

Play it at: www.gettheglass.com

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